I get a couple of calls each week from design firms looking for “PR.” When I ask what they hope will result from our working together, the responses are often the same. “We want to be in (insert name of favorite design publication), and we’re also thinking (Fast Company | Wall Street Journal | Business Week) … something our clients will see.”
Most people confuse PR with publicity. They are not the same. PR, in the broadest sense, involves creating mutually beneficial relationships. Publicity, on the other hand, is “ink” or media exposure. Publicity is often part of a PR plan, but a PR plan may or may not include a formal publicity component. PR’s first goal is to create relationships.
If there’s one thing that people don’t realize about getting writers to publish articles about them, it’s that we’re much more likely to write about you if you take the time to get to know us.
And I don’t mean sending us five emails a week and calling us out of the blue.
Pam, of PR powerhouse Williams & House, knows how to form and maintain these relationships better than anyone in the design industry. And she’s written an amazing guide, full of expert advice from all the people who have so much ink spilled about them, it’s a wonder they can keep their clothes clean. Pam’s piece is named “Sweet Deals, Hard Truths,” and I assure you that reading it will have you thinking twice about what P and R stand for (if you’re pitching me, that’s: Presents and Roses). Included are my two cents about the importance of blogging, where she very kindly gives a shout out to this very blog you are reading now.